WINTER OF CONTENT.

Now at both THLA and THSF… Introducing the SECOND lineup of graphic t-shirts for our Winter 2009 season.  Here’s just some of what you’ll find…

by bobbyhundreds

UPSTAGED.

Just down the street from our headquarters is USC, and sometimes they have some interesting speakers stop by.  Like tonight, Ben and I went to see Bob McKnight share his story.  Bob is Founder and CEO of Quiksilver.  I don’t really need to tell you about Quik, do I?  But maybe you’d be interested to know that Quik houses Roxy, DC Shoe Co, Lib Tech, and Gnu.  This is how big of a deal this guy is.  Quiksilver is the #1 surf company in the world. Roxy happens to be #3.  They made BILLIONS of dollars last year.  All from selling homemade boardshorts out the back of a VW bus.

Bob reiterated a few points. One, be wary of business partners. Two, don’t forget your core customer.  Quik has been dedicated to core surf since its inception decades ago.  I think it’s commendable that they’ve stuck with that consumer, amongst climate shifts, trend dips in action sports, and other obstacles that may have deterred the brand from its initial mission statement.

After the lecture, Ben and I introduced ourselves to Mr. Mcknight.  He was none too familiar with what we did or what The Hundreds was.  All good.  As far as he seemed concerned, we were a garage t-shirt brand operated by a couple college boys.  I asked him how important Quik’s penetration into the Chinese market was to overall brand growth and longevity.  He paused, then told us that, “Oh, you don’t need to worry about that kind of thing at your level….”

“Just keep doing what you’re doing and worry about that stuff later.”  Haha. Awesome.

Then while he was half-listening to my next question, he saw a friend and split.  No worries, Bob. We’ll be seeing you soon.

by bobbyhundreds

OPP.

I’m down with other people’s property.  Like this trio of Atomic Werecats, generously gifted by Aly and his mom Carolyn Owerka who designed and handcrafted these unique stuffed creatures.

Individually hand-numbered… more Werecats on the horizon.. stay tuned.

Danny at Lovewright sent a nice little box.

I dig Lovewright because of the crest-front/back-hit graphics.  We try to sprinkle them into our own line, but most of you aren’t feelin’ it too much (Boooooo). But in my opinion, this is the ideal t-shirt composition.

Danny also sticks to his guns with mesh-cap snap-backs.  Again, a TH fan favorite.

The Hundreds and Lovewright worked again on a collaborative effort this season.  It’s a flip on our last collab.  This time Benjie did all the art.

Ready for one of my favorite t-shirts of ‘09?  Check out the “Helvetica” tee, from the folks at King Shit, but originally birthed in the twisted psyche of Dave Carnie.  Dan at You Will Soon does a great job of recounting the story behind this iconic/ironic tee.  Brilliance.

NA blessed the TH staff with a box o’ Deadline tees.  NA keeps it pure NYC.

…and Freshjive?  What’s up with that?? Hmm…

by bobbyhundreds

GAME DAY ADAM BOMB.

by bobbyhundreds

GIRL. CRAZY.

Alexi Wasser stands out enough as it is. Let alone in the early evening on Rosewood, in the mix with 25 dudes.  The actress/web personality posted at The Hundreds, mistaking Julian for me, ogling Nick Diamond, molesting manager Iron Mike, and generally being boy crazy.  Funny, she runs IMBOYCRAZY.  Alexi gave me IMBOYCRAZY stickers, but I’d feel weird about putting those on my car.

I love her movies more than anything else.  Watch them ALL.

by bobbyhundreds

SERENADE.

Prizefighter Manny Pacquiao was at the Nike Montalban space earlier tonight, gearing up to go head-to-head with Cotto in a week.

He answered a few of the crowd’s questions, P-Rod presented him something, and then PacMan sang.  He’s known to be a karaoke king, and he proved himself tonight.

by bobbyhundreds