Of course, it’s virtually impossible to plan an intimate 6-year anniversary party for just the crew homeys, when all the homeys start inviting all their homeys. And before you know it, what was designed to be a simple get-together at THLA spills into the streets… I’m sure the taco truck didn’t help.
by bobbyhundreds
Tonight, Rick Klotz (Freshjive), Lanie (Hellz Bellz), Ben Hundreds and I led a discussion panel at the National Center for the Preservation of Democracy in downtown Los Angeles. I want to thank all of you who came out, and because the event reached capacity from the get-go, I also want to thank everyone who made the trek out but was turned away at the door. Hopefully we’ll have more events like this in the future to accomodate all of you who missed out.
Here’s Miss Lawn herself breaking down her brand Hellz to a captive audience. The crowd was solid tonight, a lot of great questions were asked, and it encouraged us to see so many young people putting in work to get their dreams off the ground. Some of the questions that were discussed: streetwear’s impact on the music industry, maintaining brand longevity, the requisite capital to start up a brand, how/who to sell in a climate where stores are dropping off like flies, and why none of this would be possible without skateboarding. A lot of people afterwards thanked us for doing this, but as always, I had to thank them for inspiring us to stay motivated and creative.
by bobbyhundreds
This Sunday, our family at Brooklyn Projects are opening their newest, and long-awaited, location in Pasadena. To commemorate the occasion, Dom forced us into worked with us on a great idea… re-appropriating Adam Bomb to lock up with Pasadena’s City of Roses title. There are only 144 of each t-shirt. The black and white versions are dropping at Brooklyn Projects Pasadena on opening day, Sunday August 2nd at 12 noon. (The blue version will be released exclusively through The Hundreds at a future date, stay tuned for more information on when/where/how that’s happening).
by bobbyhundreds
I took a drive up to Sunset Blvd. earlier today to say hello to our friends Dennis, Emil, and the rest of the crew at Crooks & Castles‘ new headquarters.
Dennis is bummed because he just realized he missed out on a new Kaws figure. (What’s with the emails going out at 5:30am PST?)
It’s been so inspiring to watch these guys take over the streetwear game.. I mean, I can’t say we didn’t see it coming. I remember when they were just running logo tees through Todd Shimabuku’s 5&A Dime distribution, and then they dropped their “chain” hooded sweatshirts. They showed up to a MAGIC tradeshow with those samples draped over their backs and it spelled out GAME OVER.
What more do I need to say about these dudes? Technically, some of the best veteran designers out there. Brand-wise, built to last. Hustle? Very much so. Aside from Crooks & Castles, they also got C.S.T.C. and the Illuminati Collection under their wing. I mean, you can hate all you want, but like they say, Can’t Stop the Crooks.
Oh wait, there’s one more sub-label to consider. An entire range of apparel that’s offered exclusively in Crooks & Castles’ newest retail venture, their concept shop on Sunset.
All the product for this particular shop is made domestically, as can be seen from this custom label on the garments. It’s a brave task, and can be costly, but Dennis says it hearkens back to their days at his previous brand Landscape, when everything was designed, sourced, and produced right here in Los Angeles.
The Sunset Concept Shop had it’s soft opening last week with a grander release set for this Fall. Stop by to see how the Crooks get down:
8570 Sunset Blvd Suite 6.1
West Hollywood, CA 90069
310) 652-3007
by bobbyhundreds
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