FOREVER YOUNG.
by bobbyhundreds
Black Friday 2008, The Hundreds Los Angeles.
Most of the crew got to Rosewood Ave. at 4am, but by then, the line was already in the hundreds (pun intended). Correct me if I’m wrong, but it reached further than any other line in TH history.
The first lot of customers were lined up in the early afternoon, foregoing Thanksgiving dinner to secure a 50%-off spot. By nightfall, the line stretched down the street. By midnight, it was past the market, onwards towards Clinton.
Decisions, decisions.
We implemented a 10-minute rule this time around for any customers in the store. Some of the angry mob outside were outraged if people overstayed their time limit, but it’s funny how the tables turned once they themselves made it inside. Now, 10 minutes wasn’t long enough.
Hey, you missed one.
Gomez Warren IV braved the sleep-deprivation to keep the line entertained, with megaphone, baseball bat, and bags of candy in tow.
First contest. Who will burn their non-TH shirt for a free logo tee?
“PUT IT ON! PUT IT ON!”
The sun rises early. The natives are getting restless.
Gomez infuriates a Russian toughguy, who starts to reach into the glove compartment… don’t bother Russian, it’s still no match for Gomez + a megaphone.

Second Contest. Impromptu Dance-off.
The Jabbawockee-ish guy wins.
Wallace Hundreds was a faithful and stalwart comrade throughout today’s mission.
Responsible.
The line funneled down into a mob, which eventually dwindled down to an amorphous cluster by the end of the sale.
All good things must come to an end. Chopping up the remainders of the 10%-off hour.

1-hour intermission as the sale finishes up and THLA prepares to open for regular business hours.
Cleanup. Iron Mike is bummed.
Scotty iLL and Alex are bums in a bumfight.
1 hour later, our doors reopen to a fresh crowd with a fresh slate of fitted caps. New Eras. New line-up. It’s a new day.
by bobbyhundreds
Jon thought it’d be a great idea for an early Thanksgiving. Being that we were locked in by torrential downpours and the Korean market was having a sale, he picked up kalbi and bulgogi for the crew.
Tofer stopped by to eat some homemade Korean BBQ and also hook us up with his newest book, Vacation Standards.
This is his second book after his critically acclaimed debut Finger Bang! and once again, packed with all sorts of sordid, disjointed shots. But this time, almost twice the size. The hits just keep on comin’.
Here, a self-portrait:
As usual, you’ll find some of our friends and a few key members of our own staff within these pages. Or at least parts of them. Like, say, Alex’s NECK.
Trust me, I’m showing you the SAFE stuff.
The book is on sale now at Marc by Marc Jacobs (U.S., Paris), MOCA (L.A.), Hammer Museum (L.A.), Tate Modern (London), Colette (Paris), Kiasma (Helsinki), and other fine bookstores. Published once again by ROJO.
Wallace also dropped in to say whatsup.
Scotty’s in the book. A couple times. 2 words: Birthday. Party.
Patrick holdin’ out.
Sneak peek.
Tyler is King.
by bobbyhundreds
On Black Friday, after the sale ends at 10am, we will close for an hour and reopen both THLA and THSF at the usual time of 11am with our new Holiday range of New Era 59/50 fitted baseball caps.
The “2-tone Adam Bomb“:
“Blame Takers“:
“Square Adam“:
“Faded Adam“:
“Checkers” (not pictured):
And for all of our online customers who are also trying to participate in Black Friday, we will announce your own special sale on Friday morning via e-mail. The only way you’ll hear about it is by signing up for our newsletter (check the sidebar next to the blog), so do that ASAP.
One surprise I can leak early is that the “Bizarro Adam” New Era is being released exclusively through our online store on Friday morning. This is a The Hundreds *ONLINE EXCLUSIVE* hat.
And speaking of exclusives, we will also release the “Herringbone TH” hat, which is a The Hundreds exclusive. Sold at THLA and THSF this Friday morning, and will hit our Online Store soon.
Last but not least, first 100 customers who spend over 20$ at the register at either THLA or THSF will get our Black Friday 2008 t-shirt for free.
Aside from the opportunity to get up to 50% off the entire store… have I given you enough incentive to come play with us on Friday morning? See you dark and early.
by bobbyhundreds
Cool Hand Mo demonstrates exactly what NOT to do for our upcoming Black Friday sale. DON’T SLEEP on it. No, really, like literally, DON’T SLEEP. It won’t be worth it. Last year, the line started in the early afternoon on Thanksgiving Day, so I apologize in advance to angry mothers and fathers and annoying uncles everywhere.
And don’t fall asleep at the office in the common area where you’re right between the sales and design rooms. Open game.
“Where did all these oranges come from?!”
by bobbyhundreds
We co-sponsored Atlas‘ Best Trick Contest 2008 this past weekend at Shoreview skate park in San Mateo. Here’s some footage, filmed by Dayman Cash and Ricky Flip.
by bobbyhundreds
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