HUDDLE.
by bobbyhundreds
Heads up, folks. This Friday morning, we’ll be releasing 2 special, limited t-shirts that will only be sold exclusively through 5TH, our 1-month pop-up shop and gallery in K-town.
The first is our vintage logo t-shirt offered in new colorways for the first time in years. The 3-D logo was the first rendition of what is now a very familiar brand mark. Comes in Red, Black, and Carolina Blue.
This is my favorite colorway, based off of one of our best-selling Drips colorways from yesteryear.
The second shirt is aptly-entitled “Anthology.” You’re looking at the entire breakdown, in chronological order, of our brand’s logo bank. From The Hundreds’ kirby-dot days to your first peek at a pixelated “TH” that will debut early 2009. A definite collector’s item. Especially for those of you who’ve sat through it all.
Along with those 2 t-shirt styles that will be sold exclusively only at 5TH, we’ll also be unveiling our fifth anniversary Remixes, which will begin selling at 5TH on Friday morning and will subsequently drop in limited numbers at The Hundreds LA and The Hundreds SF next week.
The Remixes are another opportunity for us to celebrate the brand’s half-decade. I took a look back at all the classic, most memorable t-shirt graphics, and threw in a couple tweaks on 5 of them. Like “Drips,” which was one of our first logo-driven t-shirts. This time around, I subtracted the extra wording on the back, sized up the graphic, and doused it with a summertime gradient. My favorite thing about that Old English “h” was how it also spelled out “LA.”
“Fight Back” was springboarded off of “Scream,” one of our most popular graphic tees of all time. I’m sure you can draw the comparisons.
The 3rd remix is “Cans.” Since our original graffiti-inspired homage to Andy Warhol’s soup cans debuted several years ago, a lot of other artists and designers have flipped the Campbell’s container into a spray-can. Not necessarily saying that we’ve been bitten, but I figured that if everyone else is starting to catch up on the idea now, might as well go whole-hog on the deal and re-appropriate the renowned pop artwork every which, ridiculous, way we can. Every version here plays a specific role in The Hundreds lifestyle, whether serving as political commentary to local subculture to pop-culture puns. Also comes in coffee brown and white.
I know you loved that “Beautiful” tee from years ago. Back then, the idea behind the t-shirt was this. To conceptualize a graphic that could be pared down to the bare minimum colors and shapes, and by maintaining the illustration but alternating the colors, the overall effect would result in subtle, but sensible, distinctions.
In this case, the t-shirt body color also refers to the girl’s skintone. And by adjusting particular hues, I could vary her ethnicity or even the artistic genre. The same notion carried over to this updated version of “Beautiful.” This time, I moved the text from the back to the front of the tee. If you remember, it’s Michael Rappaport’s monologue about women from “Beautiful Girls.”
There are fan favorites, and then there are those tees that we stand behind from within. The original “Nine” t-shirt was our first foray into repping The Hundreds set, and was first sold 4 years ago. We introduced that t-shirt in tonal colorways that, at the time, most people didn’t appreciate or understand. The sequel to that shirt was “Eighteen,” which also ran on some hooded zip-ups. Now, we’re up to the third remix, “Twenty Seven,” and just for old time’s sake, we’ve printed up the tees in their original colorways, including the tonal white-on-whites and black-on-blacks.
Pick up all the 5TH tees at the 5TH store starting Friday morning. The Remixes will hit THLA and THSF next week.
photos by Paul Sun and The Social trust.
by bobbyhundreds
You know how in The Warriors, they gotta get from the Bronx back to Coney Island, fending off rival gangs and warlords? Well, tonight, we had to make it from the 5TH space in K-town to Tahoe Restaurant to get our Korean BBQ on. Fending off shirtless crackheads, female joggers, and Big Bert’s all-knowing smirk along the way.
There it is.
Victory is ours.
Korean restaurants must have the biggest dishwashers.
by bobbyhundreds
Dude, I’m sitting here at the Foreign Family studio and MR44 just dropped his vintage skate sticker collection on me. Wipe your mouth!
Bronze medal goes to.
Oooh, some definite contenders. I see an SCS Jason Jessee, Alan Petersen, and those classic Powells are money.
Barely second place.
We have a winner.
by bobbyhundreds
You know what, it’s been a good minute since we’ve had a healthy earthquake. Back when we were kids, earthquakes were a fact of life in California, whatever happened to all that? Having to pack emergency preparedness kits in elementary school with the water bottle and astronaut-food granola bar that would be edible 50 years after you finished the 6th grade.
“It was a jolt.” “No, it was a rolling motion.” At first you think it’s a train or an airplane, you kinda freeze up with the rabid deer-in-headlights look. Once it starts getting louder and more violent, you go absolutely berserk. Then it goes flat, the dogs in the neighborhood are going bonkers, and every house alarm within a 20-mile radius is wailing (which always made me think that for house burglars, this must be Christmas).
Turn on the TV and that crazy butch lady with the funny glasses from CalTech is analyzing the seismograph (which looks strikingly familiar to JAGS), informing you of 2 things. The chance of an even-greater aftershock in the next 24 hours is astronomically high. And that within the next 10 years, L.A. will suffer the worst earthquake it’s ever known, leveling skyscrapers and striking humans to dust like Sodom and Gomorrah Part II. Both pieces of information do nothing to calm your nerves that are shaking more than your bedroom window.
And then the next day when you and your homeys are breaking it down, you tell them how cool you kept it. Yup, that’s the game.
Anyways, Cool Hand Mo didn’t even wanna talk about the earthquake. He’s still stuck on The Dark Knight gossip. Between Batman, gas prices, and now this earthquake, I kinda forgot about that whole Obama thing. Morgan will be holding down 5TH when it opens Friday, so when you see him, please let him know that Lucius Fox shutting the computer system down at the end implies that he’ll be back in the third film.
When I got to work this morning, Leila had laid a nice little chocolate pudding dessert on the stairs for us all to appreciate. She’s certainly not a puppy anymore, it looked like human feces. I thought homeless Bob had somehow gotten loose in the building after a wild night of Mexican leftovers and warm beer.
Poor girl, she was acting all kinds of funny styles after the quake. Pissing uncontrollably like a leaky water balloon, and running for her life from cardboard boxes… Oh wait, that’s normal.
Nice parking job Gomez. It’s tough to shut down traffic going BOTH ways on Rosewood, but somehow you did it.
Why does Gomez remind me of Tay Zonday here?
Our team rider Billy Roper’s never experienced an earthquake before today’s. The jolts literally shook him out of bed. Good morning Billy.
The Cool Kids have never gotten down on the earthquake tip either. But I don’t think it fazed them any (remember, they keep it cool for a living). They were on Kimmel last week, just got done filming a GAP ad campaign here in LA, and are about to move into their new spot back home in Chicago. The last time they shot a photo here on the Rosewood wall, it ended up everywhere from Rolling Stone to your neighborhood PennySaver. Let’s try to replicate that success, shall we?
T. H.
by bobbyhundreds
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