The Hundreds : Blog » 2007

December 31st, 2007

HERE WE GO AGAIN.

If you’re reading this, you’ve come to our website to read about either our brand or something streetwear-related. And I know I’m supposed to do some kind of 2007 wrap-up for either us or the streetwear thing, but what’s to be said that hasn’t been said before? As for us, you know where we’ve been.. and you probably have a good idea of where we’re headed.

And, as for streetwear? I guess I could complain about how streetwear is exploding – or dying – depending on how you wanna look at it. Or I could just remind everyone that the critics have been saying the same thing for the past 5 years, so maybe it’s time we set aside the cynicism, kept our mouths shut, and just forged ahead with a truly great thing. It’s been exciting and inspiring to see an entire collective of like-minded creative individuals from all walks of life, all ends of the globe, participate in the recent streetwear renaissance. A great deal of people carpe diem‘d their way into building established brands and businesses, chasing their dreams, leaving their stuffy jobs to do what they had always dreamed of pursuing. And it’s certainly been a lot of fun. For them, for you, and most definitely for us.

So while everyone in the underground eagerly seeks to debase the streetwear explosion, and those in the broader mainstream are sinking their teeth into their newfound streetwear romance, it might be smart to take a step back and take a proper perspective of what’s really going on here… Go ahead, try it.

Anyways, there won’t be an end-of-the-year countdown or wrap-up, or anything of the sort. Instead, I’ll just end 2007 with the same quote that I finished 2006 with.

“There will come a time when you believe everything is finished. That will be the beginning.�?
– Louis L’Amour

Happy New Year, from everyone here at The Hundreds. Here’s to new beginnings. All over again.

by bobbyhundreds

December 31st, 2007

LOOKING FORWARD.

While everyone else reminisces over 2007, I’d like to address what the next year has in store for The Hundreds. I mean, while most of you are just getting ready for 2008, we’ve already been here, planning for this year for quite some time. By the end of ‘08, you should be getting a bigger picture (quite literally) on the following projects:

Time to start working on 2009.

by bobbyhundreds

December 28th, 2007

THESE ARE THE BERRICS.

Steve Berra and Eric Koston formally invited us to come skate in their private park in downtown Los Angeles, otherwise known as The Berrics. Pretty much the most comprehensive skate park you’ve ever stepped foot in, and has been the stomping grounds for a select few of the world’s top skaters for the past several years. It’s kinda like being asked to play on Fenway or Madison Square Garden, except hmm, maybe even more presitigious and exclusive. Definitely cooler.

This goes without mentioning The Berrics website and blog, which hosts daily updated footage and cameos, and some poignant essays by Berra himself. About supporting skateboarding, why it sucks to be injured (again), and there’s even an interview with that guy from Heroes.

Anyways, here are some glimpses of the action. (Excuse the weak photography. A Canon Rebel without any additional lighting isn’t the most effective way to head into low-light action shots. But you get the point).

Ricky Webb. Frontside bluntslide.

Flowin’ Owen. Frontside bluntslide with a twist.

Kickflip to backside tailslide for days. Slick.

Kickflip to frontside bluntslide.

Rashad Turner.

Ricky. Nollie heelflip to noseslide.

Tailslide.

Rashad kickflips to a frontside boardslide.

Owen charges.

…Yeah.

As big as the pro skaters are, the handful of upper-echelon skate photographers are equally regarded for their skills. Case in point: Seu Trinh (Transworld Skateboarding), who is celebrated as one of skateboarding’s most prolific documentarians over the past decade.

Speaking of Seu, I caught his remote flashes on this shot. He told me that in the past 8 months he’s been shooting at The Berrics, the only other dude he’s seen pop the top off like Owen here was Koston. So, uh.. GO OWEN.