HEATHER.
Available starting tomorrow morning at 11am at The Store on 7909 Rosewood Ave., Los Angeles, CA 90048.
by bobbyhundreds
Available starting tomorrow morning at 11am at The Store on 7909 Rosewood Ave., Los Angeles, CA 90048.
by bobbyhundreds
Another Magic Trade Show has come and gone, so I guess the trend forecasters are awaiting to sink their teeth into my regular Magic wrap-up. So here it is, bloodsuckers:
Turtlenecks. That’s right. This year, it was all about turtlenecks. Turtlenecks with Bedazzled skulls all over them.
Ben resumes his usual Magic posture…
Frank’s Chop Shop is in the house.
Dom Deluca (Brooklyn Projects) and Dante Ross ..
All work. All play.
Ruperto (Playing For Keeps) keeps ‘em comin’..
Joyce (Sinful Things) graces Magic.
J.J.’s killin’ it.
Tradeshow season continues next weekend in San Diego with the Agenda Show. Until then, don’t forget. Turtlenecks.
by bobbyhundreds
I’m bored. And you’re probably bored with all the other blogs’ Magic recaps of product you won’t see for another 6 months. So I decided to just take photos of people with their favorite tattoos. Because me and making sense are the worst of friends.
Slick (Dissizit):
Bee (Hot Air):
Switch (The Feed):
Catzie (Dork):
Bart (530 Media Lab):
Joshy ( Rebel 8 ):
Can these be considered tattoos? Whatever. Same thing.
Hiro (True SF):
Rodney (Lemar & Dauley):
Dannyboy O’Connor (Dissizit):
Frank the Butcher (Weekly Drop / Concepts):
Vic (Leaders 1354): Hope you’re not eating:
Jason (Flying Coffin) !?!:
by bobbyhundreds
Along with the Magic Trade Show here in Vegas, there are also other independent fashion tradeshows going on around the city that hone in on more specific markets. Usually what happens is an entrepreneur leaves Magic to start their own indie trade show that’s cooler, hipper, and plays better music.. then that show itself gets big, and Magic buys ‘em out for a handsome price. That traditional cycle of Trade Show Mania, along with the streetwear explosion, added up to a mind-boggling swarm of Vegas tradeshows for retailers, buyers, and exhibitors this summer. Right now, there are 6 venues that the streetwear industry is chasing each other around, including Magic, Pool, Project, United, Fo Sho For Show, and the Unity Mansion Show.
We stopped by Project today, which is hosted at the foot of the Venetian. To sum it up nicely, Project is more themed along the lines of a Bread and Butter Barcelona-type show, with a more serious, sophisticated, fashion-conscious attendee. Not to say that Magic folk aren’t committed to clothing, but something tells me that 50 Cent and his entourage won’t be storming through these aisles anytime soon. Apparenty, Project was the struggling startup just a few years back, catering more to the denim-oriented demo, and playing truly horrible Euro techno-trash through the halls (a la Bread and Butter). But now they’re super huge and their lineup runs across the spectrum. Brands our readers may be familiar with like Fiberops, Staple, and Maharishi grace these booths, while Monarchy and high-end couture designer Vivienne Westwood headline as well. Alas, they still play the bad music, but it was.. quieter. And yes, Magic did acquire Project, so here’s to the almighty Dollar.
We ran into Ben’s cousin, Mike, who runs Jaded By Knight, which is one of those lines that all the celebrities are wearing in your girlfriend’s Us Weekly magazine, and you’re like, “Dude, those jeans cost $1,000?!? I could eat like a year’s worth of Big Macs with that.” Bonus skeleton-in-the-closet story: Mike was formerly known as DJ Micki Eyes of South Korea’s most notorious rap group, Drunken Tiger. Random. I know.
When we walked onto the showgrounds, we saw the very content owners of Seven Jeans, who just sold their company for $775 million (Now that’s a lot of Big Macs). It sounds rather ridiculous, but the high-end denim market’s primed for such deals. Dee from Five Four runs one of the most-talked-about denim brands of the lot, so don’t be surprised if he seems very content in a few years’ time.
Peter runs Cassette out of L.A., and it’s also achieved a strong buzz in the fashion world for it’s quality and attention to detail. And that is a hilarious shirt. I’ll shut up now.
Personally, my favorite part about Project is their computerized guide, which works through a touch-sensitive widescreen that prints out the locations to the booth you’re looking for. I need to get one for the house just to find my keys every morning.
So buyers are always asking us what’s worth looking at in Vegas everytime tradeshow season rolls around. This year, it was unanimous. Dao-Yi Chow, the man who was responsible for spearheading Sean John during its heyday, and then Arrive Miami, has now launched Public School. Dao told us about it a bit ago, but when we got into Vegas this week, we were hearing about his label from all ends.
Dao was saying that he admires what’s going on with us in L.A., building that Angeleno lifestyle and community around us, and that’s exactly what he’s doing with his line as well, albeit on the other coast. Inspired by elements of the New York City lifestyle that only a New Yorker would understand, Public School infuses Dao’s background with intelligent cut n’ sew and progressive pieces that aren’t beyond the everyday consumer.
A lot of the pieces incorporate interesting details like detachable straps, uneven corners, or loose appendages that fall around the garment.
The black apple is Public School’s trademark icon and again references Dao’s New York City upbringing.
On the back of this shirt are the top high-schools in the nation with the highest dropout rates.
We’ll have more information on Public School in the future. Until then, try not to lick the monitor.
by bobbyhundreds
It’s time for the semi-annual Magic Trade Show here in Las Vegas, and we’re reporting live from the frontlines. All is not quiet on the Western front.
Ill Bill (La Coka Nostra) has got the biggest LCNxTH tee we made. By far. If I wore that thing, I’d look like Orko. Or Alvin Chipmunk.
Lydia (on the left) is chasing her dreams with the debut of her label Purple Cloth. She cranks out all the designs, graphics, patterns, and cut/sew herself. Plus, her booth has the best candy of the show. Sour candy, jawbreaker candy, gummy candy, eye candy, whatever you want.
It wouldn’t be Magic without Ben Baller (LRG). This time, I caught him in front of a traveling camera crew, shooting his own reality show. It’s about time!
The Antenna crew getting their field research on.. riding that fine line between what’s now, and what’s next.
Speaking of what’s now and what’s next, Jason (Flying Coffin)’s almost like a fish out of water here. A fish with the sickest t-shirt graphics and most complicated printing, that is! Attn: Buyers, if you don’t know about Flying Coffin, then you need to stop everything you’re doing and punch yourself in the face with vigor.
Even in Las Vegas, I can’t get away from this guy. DJ Gomez Warren!
Twelvebar’s chillin’.
One of my favorite Japanese brands, both for designs and for the dudes behind it: Lafayette.
by bobbyhundreds
Flip through our splash page to catch your first look at the rest of our Fall 2007 range, which is arriving in your local The Hundreds account now..
Photography by Paul Sun and The Social Trust.
by bobbyhundreds
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