At it’s core, The Hundreds is a 2-part project that houses both a clothing line and online-magazine. Both ends of The Hundreds incorporate our trademark lifestyle, attitude, and personal perspective on street subculture.

The Hundreds clothing is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is sold in limited quantities in the world’s most prestigious streetwear and skate boutiques and has been recognized by the industry’s leading publications, such as Complex, Streetwear Today, Beinghunted, and Untitled. The Hundreds has also been featured as a cover story in such media as the New York Times Magazine, Giant Robot, KoreAm, MuchMusic Television, and T Magazine.

Currently, The Hundreds is stocked in over 250 accounts in every major city of the world. This includes The Hundreds' first flagship retail location in the Fairfax District of Los Angeles, and the second The Hundreds store in San Francisco's Union Square.

Within just 4 years' time, The Hundreds Dotcom now generates traffic of half a million unique readers a month, the website incorporating interviews and blog content from within and around the streetwear industry.

More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase.

The Hundreds is Huge.